& Advancement
Communications
Content Development, Graphic Design, Video Production, Website & Social Media.
Technology
The Technology and Network Department is responsible for the management and control of networks.
HelpDesk
Promotes alumni engagement and corporate support through philanthropy efforts, donations, gifts, and revenue.
Brand Identity
The Technology and Network Department is responsible for the management and control of networks.
Advancement
Promotes alumni engagement and corporate support through philanthropy efforts, donations, gifts, and revenue.
External Affairs
Engage various stakeholders such as alumni, prospective students, donors, government officials, and civic leaders.
Welcome
The Office of Communications, Technology & Advancement is responsible for developing and implementing communications and marketing strategies designed to enhance and support the SU Ag Center and College of Ag's strategic goals through the promotion of research, teaching, and extension programs.
It builds and promotes brand awareness at all levels and provide communications, marketing, design, editorial, digital, and web services for college units to reach their goals.
The Office of Communications, Technology & Advancement also serves as the hub for all external affairs ranging from fundraising and development, legislative affairs to special events and initiatives.
Goals & Objectives:
Goal 1: Increase coverage and documentation of research, extension, academic and related events and activities of the SU Ag Center and CAFCS.
Goal 2: Develop an annual report comprised of research, extension, academic, student, alumni and philanthropic activities to be distributed to various constituent groups and stakeholders.
Goal 3: Increase philanthropic giving to the SU Ag Center and CAFCS from individual donors, Ag and other alumni, corporations, federal and state agencies and foundations.
Goal 4: Continue to work on building an Agriculture Alumni database with the hopes of developing an SU Agricultural Alumni Association.
Goal 5: Continue efforts to update and upgrade the technology and technological infrastructure of Ag-related facilities and properties at SUBR, the Ag Center, the SU experiment station and the Southwest Center in Opelousas, LA.
Goal 6: Increase visibility and communications with state and federal legislators, leaders and key officials.
Goal 7: Increase marketing and branding efforts of the SU Ag Center and CAFCS.
Brand Identity Style Guide
The Southern University Agricultural Research and Extension Center’s Office of Communications, Technology and Advancement has developed this Brand Identity Style Guide for the faculty and staff of the SU Ag Center and the College of Agricultural, Human and Environmental Sciences.
Our primary focus with this guide is to provide University-specific information such as the official SU Ag Center and College of Ag colors, brand applications, video, social media, HelpDesk, and web guidelines.
Our goal is to present a consistent and high-quality standard that appropriately reflects the SU Ag Center and College of Ag standard of excellence. We encourage faculty and staff to become familiar with these guidelines and to use them whenever possible. When executed well, branding can tell the story of an institution without the use of words. It serves as a visual representation of the soul and spirit of our university, helping to showcase our character and core values to a growing audience. The more consistent brand, the greater its power.
We offer you this manual to be used both as a helpful reference guide and practical tool for unifying and building the the SU Ag Center and College of Ag brand moving forward. We urge you to follow it closely and if there are questions, please contact the Office of Communications, Technology and Advancement. Click on the image to download the Brand Identity Style Guide
